As entrepreneurs, it's very easy to make the mistake of creating content that is too technical, not in the viewer's language, and not in a way they can actually find you while searching on YouTube to solve their problems.

You want to be THE go-to resource for your ideal viewer and customer when they have a problem in your niche and they go to YouTube for answers.

In this episode, I'm going to dive into how to make sure you're crafting your content properly so they can find you, avoid some common mistakes new content creating entrepreneurs make, and 3 crucial questions to answer when you're new to creating videos on YouTube.

Has remaining consistent on YouTube been super challenging for you in the past but you're ready to take YouTube to a whole other level in 2021?

This episode is for you!

Today we're diving deep into things that help keep you consistently inconsistent and how to overcome them with 3 simple strategies!

The holiday sales are here and there are lots of things to consider when trying to figure out what should you buy and what should you pass up the savings on.

In this week's episode, I share how I use this time of the year and holiday deals to not only grow my business with better tools but actually make it much more efficient with some simple new purchases!

Resources Mentioned:

- Honey Browser Extension: https://diana.link/honey

- Ecamm Live: https://diana.link/EcammLive

Part 2 of last week's episode digging deeper into how you can analyze your YouTube comments to make better content, engage with your audience, and know what audience to create next. 

This week, we're diving into how to identify what I call a pulse with your community and better to identify where your audience is in their customer and content journey.

If you've been creating video content and you want to make sure that the content is not only accomplishing its job but resonating with your audience and you're getting likes, comments, and engagements.

BUT if you're not getting that engagement, today we want to dive into Part 1 of 2 of how to start getting more engagement on your YouTube videos for your business.

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So if you can't come up for search, then your channel is already not doing a great job with that, for your name. We could talk about titles and stuff all day, but if you're primary channel host/business owner or channel name isn't coming up on YouTube, you're invisible.

Maximizing Your YouTube Homepage to Gain Subscribers to Your Channel

When it comes to YouTube, most entrepreneurs getting into content creation on YouTube miss the mark when it comes to understanding how to best use the platform.

YouTube has many layers to it and one of those layers is best utilizing the real estate space they provide you on your channel home page.

Always be thinking of the viewer's experience of what they're seeing "above the fold".

Before someone ever scrolls down to find out more of what you have or what other videos you have, your channel header, channel trailer, channel trailer descriptions, and the links to your website are all the different areas of real estate data and space YouTube provides...

Have you ever wondered why video creators end up buying so many lenses when they buy a camera?

It's because better lenses equal better quality video and higher quality video is a game-changer!

However, if you don't want to buy a ton of lense for video, I'm going to share with you how to take a prime lens that has one focal length, like the Sigma 16mm lens, and turn it into a 16-24  f1.4 zoom lens FOR FREE!

WHAT IS CLEAR IMAGE ZOOM?

On an actual zoom lens, like the kit lens that comes with any camera, there is a range you can actually turn the lens and zoom in and out.

What we've experienced on our phones for a long time is a digital zoom, where you pinch and zoom in or out on your phone.

With new phones, like the Google Pixel 5, you now have multiple lenses on your phone that no longer digitally zoom but operate similar to a regular camera and switch between the lenses to get you closer or further away from an object without moving or losing video quality.

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In today's episode, we're going to be jumping into the common question that I often get, which, depending on who you ask, you oftentimes can get different answers.

However, I want to give you the most accurate answer for the most specific reasons when it comes to why I say you need these seven must-have features if you're an entrepreneur and you're deciding on a camera to buy to answer the question, "What camera should I buy for video?".

Buy Your Camera Based on Features First, Not Price

Too often, people choose a camera based on the price first, instead of the features and the things that they need versus the price.

So, I want to address the question of "What camera should I buy for video?", even if you're new, even if you already have had a camera and maybe you're upgrading these will be universal features that I believe moving forward for where we are right now.

Moving forward, these are the things your camera must-have for video if you're an entrepreneur.

The 7...

When it comes to the original Canon M50 versus the Mark II there really aren't a ton of differences between them. And there has been a lot of changes in the camera industry that really makes this camera fall flat I think.

I think that is not an upgradable camera at all.

I will honestly say, consider moving to a different system like a Fuji or a Sony. Even some of Nikon offerings are a bit better, and I'm gonna be covering in a future video some of the options that maybe you could consider that meet some of those advanced creator's needs and entrepreneurial needs when it comes to content creation. But let's not all be doom and gloom here.

Let's really cover some of the new changes that they've made into the mark two. And whether or not this is something you should upgrade to, which I use that word very loosely.

What features are new?

#1 CLEAN HDMI OUT

The most important feature that the new Canon M50 Mark II has is the clean HDMI out feature means that you can use that micro HDMI...